Augmented Reality is a comprehensive way of presenting information to the users and is mainly used in the sectors of live feed. At the same time, Virtual Reality focuses on erasing the line between the physical and virtual worlds by providing users with the extraordinary experience of virtual applications. For Virtual Reality, the person needs to wear the device on his eyes which would cover his entire sight and then provide them with a real-time experience. The data received from the decisions made by the users and actions made on either of the Reality makes it easier for you to drive in-depth customer insights. Analyzing and processing this data would allow your company to understand your customer base better.