About
Augmented Reality (AR) adds digital elements to a live view often by using the camera on a smartphone. Virtual Reality (VR) implies a complete immersion experience that shuts out the physical world. Amid the rise of data collection and analysis, one of augmented reality’s primary goals is to highlight specific features of the physical world, increase understanding of those features, and derive smart and accessible insight that can be applied to real-world applications. Such big data can help inform companies' decision-making and gain insight into consumer spending habits, among others. While virtual reality requires users to don a special headset and pulls them into a completely digital world, AR lets them continue interacting with the physical world around them.
